Big Data is everywhere and it represents a huge opportunity to those who can use
it effectively. But how do you know whether you have a Big Data problem? And if
you do, how do you solve it?
The world is changing. Location data from mobile devices, global web scale applications like
social media, machine generated data, mobile devices and the “data exhaust” from a multitude
of new systems present new opportunities to derive value and improve efficiency but present
significant challenges in terms of volume, velocity and variety of data. Traditional relational
databases are often a poor fit for managing these new Big Data requirements because of cost,
performance or both.